Fulfilling the Promise of Generative AI 2 Introduction It’s clear that generative AI (GenAI) is no longer the next new thing. It’s not around the corner, up and coming, imminent, or the object of technologists and think tanks. It is a here-and-now tool that is already transforming how organizations conduct their business activities and accomplish their most critical goals. More than that, it has unlocked a wealth of innovation shaped not only by technical geniuses but also by pragmatic business leaders. Anyone reading this eBook certainly has heard of GenAI, and chances are very high that most business and IT professionals have been at least tangentially involved in GenAI in their organizations. Whether it’s in conceiving, planning, developing, deploying, or managing a GenAI project, this groundswell of “first-generation” GenAI adoption has already far exceeded critical mass. That’s why it’s not simply the next new thing but rather an effective, highly leverageable tool to create new, almost unimaginable business value. © 2024 TechTarget, Inc. All Rights Reserved. Back to contents