Fulfilling the Promise of Generative AI 3 Contents An Overview of GenAI and Why It Opportunities for GenAI Challenges, Roadblocks, and Speed Bumps: Matters So Much to Change … Everything Understanding the Pitfalls of GenAI PAGE 4 PAGE 5 PAGE 8 Balancing In-house Models With Proactively Prepping for A New GenAI Solutions Paradigm: Third-party Models GenAI Integration Motific, Outshift’s GenAI solution PAGE 11 PAGE 14 PAGE 16 © 2024 TechTarget, Inc. All Rights Reserved.