Driving Productivity and Improved Outcomes With Generative AI-powered Assistants 10 AI Assistants Leap to the Top of the GenAI Use Case Wish List AI assistants represent a high-impact use case because they address so many different organizational goals and challenges, such as productivity enhancements and bridging the AI skills gap. AI assistants support rapid learning curves and easy implementation, leading to fast time-to-value. This quest to reduce time-to-value is essential for organizations. Research from TechTarget’s Enterprise Strategy Group noted that 40% of organizations see value from AI initiatives within one month, and certainly all organizations hope to accelerate this time to value.9 One of the significant benefits of AI assistants as a key GenAI use case is their ability to incorporate enterprise data via different architectural approaches. These approaches, which can provide quick access to relevant data to help reduce hallucinations and improve accuracy, while helping improve contextual awareness, include: Retrieval-augmented generation to help improve the quality and Fine-tuning pretrained language models with organization-specific specificity of responses from AI assistants by incorporating data to improve the natural language understanding of AI assistants relevant information from an organization’s knowledge base. and make them more efÏcient at completing tasks. Multimodal inputs in addition to text, images, video, and voice, to Direct user-uploaded content, like presentations and spreadsheets, enhance the user experience and provide more comprehensive via prompt to enable better AI assistants with data analysis and responses from AI assistants. decision-making. Importantly, incorporating enterprise data can be used without a deep understanding of AI technology, while also promoting cross-functional collaboration among marketing, sales, operations, R&D, legal, compliance, and more. AI assistants are built upon the concept of simplicity, especially in connecting an organization with its own data sources. As a result, 24% of organizations already are using AI assistants/chatbots as a key GenAI use case.10 © 2024 TechTarget, Inc. All Rights Reserved. 9Ibid. Back to contents 10Source: Enterprise Strategy Group Research Report, Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns, August 2023.

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