Driving Productivity and Improved Outcomes With Generative AI-powered Assistants 5 “ GenAI, coupled with other forms of AI such as predictive AI, causal AI, machine learning, and deep learning, is an unarguably transformative force.” GenAI, coupled with other forms of AI such as High-priority GenAI Business Applications predictive AI, causal AI, machine learning, and deep Data insights 31% learning, is an unarguably transformative force. In fact, more than a third (34%) of organizations pointed Chatbots 24% out that “AI is fully embedded in our culture and operations,” while more than a quarter (27%) said they Employee productivity and tasks 23% are “expanding AI more broadly across the business Content creation 23% and/or satisfying more use cases.”4 The catalyst for this rapid uptick in AI adoption and Business processes 22% Decision-making 19% GenAI’s growing importance is being able to find high- leverage opportunities for significant organizational Code generation 19% outcomes (i.e., use cases). In fact, numerous strategic initiatives already have been identified as Content summarization 18% key use cases for GenAI, including data insights (31%), AI assistants/chatbots (24%), employee Product development or innovation 17% productivity, (23%), and content creation (23%).5 Cybersecurity or fraud 15% These use cases are pivotal in demonstrating the economic value of GenAI investments. They provide Data generation 12% organizations with concrete benchmarks for making IT Operations 12% informed decisions and achieving transformative outcomes. Among these opportunities, AI assistants Personalized marketing 11% emerge as a particularly promising area for exploration, evaluation, and adoption. Search functionality 10% © 2024 TechTarget, Inc. All Rights Reserved. 4Source: Enterprise Strategy Group Research Report, Navigating the Evolving AI Infrastructure Landscape, September 2023. 5Source: Enterprise Strategy Group Research Report, Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns, August 2023. Back to contents